There will come a time where you will need to pick a new product brand for your salon or spa. While some businesses may create their own products for use, many others will seek existing brands. No matter if you are just starting up or looking to switch supplier, it is important to pick something close to your business’s values. Therefore, we have several top considerations to help when picking new retail.
What brand treatments are sought-after?
Before selecting any new product brand, it is crucial to know what clients are looking for. If the business is new, then examine the current market and competitors to help provide a good idea of treatment popularity. If the salon or spa is established but looking for a refresh, then business management software can run reports to help analyse what clients’ spending habits are. This will provide you with a good idea of what type of products are popular and what alternatives to look into.
Does the new brand align with your business?
It is important to consider if the new product brand fits with your own salon or spa ethos. For example, you may specifically want to be eco-conscious, meaning more organic products will better suit your business mantra. This will then attract clients who also care about the environment and want to support a responsible business.
Is the new brand local?
Where will the new products come from? Deliveries from overseas suppliers will naturally take longer, meaning you will need to plan further ahead of seasonal events and keep an eye on stock levels. In comparison, a local supplier will provide a quicker delivery and less transportation en route, reducing your carbon footprint with a more eco-friendly solution. Not only this, but aligning with a local business shows that you are passionate about supporting the community.
Is the product available on the high street?
Some retail brands will be available to purchase on the high street, whereas others won’t. Through stocking professional-only brands, you provide clients with a reason to purchase retail when they visit. Make sure any new product brand is clearly visible for when clients are on-site, as this will bring attention to them. The items will then become an attractive purchase, as part of your brand’s unique selling proposition (USP).
How can staff sell your new product brand?
How easy will it be for your staff to highlight the benefits of the product brand? It is worth asking the supplier what their salient points are to help you market their products best. This will also help staff understand the products better so they too can educate clients in the salon or spa. Staff can then retail them at the right time, which we outline with our retail ideas to maximise sales.
Core by Premier Software® and Salon by Premier Software® can run reports to examine popular treatments to help you select related products, prompt staff to recommend retail for related services, and much more. To find out how Premier Software’s solutions can help you, book a free presentation below.