Retailing the products you use in your salon can help clients prolong the results from their treatment at home. By upselling stock, you can also benefit by boosting your bottom line. If you’re looking for salon retail ideas to help you maximise sales, take a look at our five top tips in conjunction with Salon by Premier Software® below.
Read your reports
We know reports look intimidating but trust us when we say they’re not. They’re actually a goldmine of information about your business and, when used correctly, could help your business grow. Take Salon’s ‘Stock Best Sellers’ report for example. By pulling this you can see what products have been selling well vs those that haven’t. This enables you to bundle or discount old stock to make room for high turnover items. Alternatively, why not run the ‘Top Spend By Client’ report to reveal your biggest spenders for targeted retail marketing campaigns.
Revisit display aesthetics
Stand back and look at your salon retail display. Does it catch your eye or is it gathering dust? It’s time to give those shelves some TLC by removing everything and giving them a good old clean. Then, using the ‘Stock Best Sellers’ report, place popular items at eye level. Remember, eye level is buy level. For everything else, think ‘the lower the margin, the lower the shelf’. Group together products that work as a team and place any smaller less expensive products in a bowl by the till for impulse purchasing.
Recommended retail products
If your staff are not used to regularly selling retail, they may need some prompting, and that’s ok. Simply set up your retail allocation detailing which products you use with what treatment. Salon will then prompt staff to mention these items at departure. Alternatively, if your consultation or client conversation leads you to recommend a product, you can add this to their client card as a reminder to retail later on.
Salon Retail Ideas Top Tip: Why not ask your supplier for some samples to give away with each purchase? After all, everyone loves to try before they buy!
Incentivise with commission structures
When staff can see the bigger picture and how results can affect them, they are much more likely to get involved. Therefore, encourage sales by setting staff targets and giving them the tools they need to reach them.
Example target: Offer your staff 10% commission from product sales. Alternatively you could do a tiered structure, meaning the more they sell the more they earn.
Example tools: Train staff on laying the groundwork for sales at the styling station. Products should be displayed in front of the client, label first. Remind your team to talk clients through how they use each product, alongside their features and benefits. This will help clients understand how they can recreate their favourite results at home, making them more receptive to upselling later.
Promote gift cards
If you have it, flaunt it. Don’t hide gift cards underneath your till and hope they’ll sell themselves. Put them in pride of place at your till point and display at least two signs throughout the salon mentioning your gift card offering. Your clients love to feel their best and you know their friends and family will too! So, help them give the gift of pampering and you may grow your client base at the same time.
Whether you want to try one or all these steps, Salon provides the tools you need to take your first steps or generate more revenue. Find out more about how Salon could help boost your retail business by booking a free presentation today.