How to entice locals into your spa
Connecting with your community is vital to entice local clients into your spa and ensure a steady stream of revenue. The question is, how do you bring in these local clienteles in addition to those who travel in? We take a look at several answers to inspire you and your local community.
Advertise locally, online
Advertising locally is more than just delivering a few leaflets to entice locals. Many communities have their own social media network, meaning you can interact with them and appear more personable. You may also be able to advertise a few choice treatments or package offers on the page with the owner’s permission.
Your spa classes or group sessions are ideal to entice locals into your spa. Whether it’s Pilates, aerobics or yoga, there are plenty of wellbeing activities that everyone can participate in. For locals, classes are an ideal activity to regularly take time out for themselves and reinvigorate the mind and body.
Partner with local businesses
Some local businesses will offer different services but have the same goal as you – health and wellbeing. That means it’s worth networking with hairdressers, nutritionists and even chiropodists so they can promote your services to their clients, and you can promote theirs. Whether this is through a noticeboard poster or directly through recommendation, this can go a long way to help locally.
Once you have established contact with local businesses, you can then get involved in community events, which are excellent ways to raise your spa’s local profile. Raffles, fayres and charity events are all just several ways of giving something back to the community with gift voucher prizes. It’s win-win for both you and the local community.
Convenience is often an attractive factor for prospective clients. You can therefore offer all manner of treatments and places for relaxation that may be unavailable outside your spa. That means the promise of a swim before work or a class straight after suddenly become very appealing to those living on your doorstep, particularly if your opening hours accommodate their needs.
Core by Premier Software® has a diverse range of marketing options, including email and SMS to attract local clients. To find out more about how Core can help you or to book a free presentation, call +44 (0)1543 466580 or fill in our consultation form here: https://www.premiersoftware.uk/book-a-consultation