A digital presence helps prospective clients find your spa or leisure business online. With 91% of adults using search engines to locate something on the web, according to Pew Research Centre, you will need a strong digital presence to stand out. Not to worry – we can help you increase client interest online using our watertight advice.
Master Search Engine Optimisation (SEO)
SEO is one of the best tactics to help clients find your spa or leisure business online. One way this works is by optimising your content with keywords – words and phrases people will use in search engines to find you. Another way is via backlinks – links from other sources and website that link back to your own content. We have plenty more ways too, as outlined in our blog on how to increase your digital presence.
Create linked content to drive traffic
Another way to boost interest in your spa or leisure business online is through content creation. Social media networks provide an excellent platform to promote your business, whether that is through promotions, shared content or something personal like a member of staff’s anniversary. Beyond this, blogs or articles that target client interests are an effective way to bring them to your website. Through varied content from videos to imagery, you will engage the interest of your clients to make a booking.
Design an easy-to-use website
Once people find your spa or leisure business online, your website will need to make an impact. User experience (UX) is a huge factor of this, focusing on graphics, layout and interactivity to make it as attractive and user-friendly as possible. This includes using images that showcase your facilities, easy-to-read text and an accessible menu. When combined with mobile-friendly features such as images stacking vertically and loading quickly, this helps boost its ranking in search engines like Google.
Provide online bookings
Implementing a web booking system will provide clients with an accessible way to book with you. Through providing treatments or facility bookings with your spa or business online, you cut out the need to call up during opening hours. Clients can then book online at any time, making this desirable and easy. These offerings can then be extended to online fitness classes, gift vouchers and more.
Offer memberships for your spa or leisure business online
Memberships benefit clients looking for regular, repeat visits, so why not make these available online? Not only does this make membership sign-up accessible and therefore appealing, but systems such as Core by Premier Software® and its Online client web portal make them easy to manage. You could even offer variants that cater to periods where your doors may not be open, such as memberships for virtual classes. These make purchasing a membership an attractive prospect for clients.
Core by Premier Software® offers plenty to help boost client interest in your spa or leisure business online, from automated marketing to customising your online booking system. To find out more about what Core and Online can do for your business, call: +44 (0)1543 466580 or book a free presentation today.