Clients are online more than ever, meaning that staying atop their digital journey is important. A strong digital presence will place you at every step of the client journey, connecting you to your clients and spreading a positive experience. With that in mind, here are several ways to improve your client’s digital journey:
Search Engine Optimisation
Your clients’ digital journeys start from the moment they search for your spa or hotel. That means it’s important your website shows up through search engine optimisation (SEO). This works by inserting ‘keywords’ or phrases into the page titles, image descriptions (alt tags) and page content. Make sure you pre-empt the phrases clients use to search for your business in order to optimise your website accordingly.
According to Skift, 42% of consumers look for travel inspiration on their mobile and 40% complete their booking on the same device. Therefore, your website needs to be optimised for mobile use to entice online bookings. A website that looks good and is easy-to-use will likely increase interaction.
Once clients have navigated your website and made a booking, it’s important to keep in contact until their visit. A personalised booking confirmation will go a long way to make clients feel welcome, particularly if the message prepares them for what is needed for their visit. The same applies for a thank you message for after their visit, giving clients a lasting impression.
Social media sharing
Clients will likely continue their digital journey during their visit, using social media to share their spa visit, workout or holiday experience. This is an excellent way to boost your digital presence, so why not encourage clients to do so by showing business-relevant hashtag around your site? This will group client posts together and help others see their positive experiences during their visit.
Respond to feedback
Responding to digital feedback will not only increase your online presence but dissipate any potential negativity. This will show that you’re listening to your clients and are there for them, highlighting that you are taking on-board valuable feedback and making them feel valued. For more details on how to respond to client feedback, why not review our guide?
Core by Premier Software® connects with Online by Premier Software to take bookings online while creating branded appointment confirmations, reminders and thank yous to streamline your clients’ digital experience. For more information on Core or to book a presentation, call +44 (0)1543 466580 or visit our website at https://www.premiersoftware.uk/products/core/.