Premier Software
Skip to primary naivgation Skip to content
  • Products
    • Salonlite
    • Salon
    • Core
    • College
  • Get our newsletter
  • Login
  • Free Presentation

Why You Should Respond to Client Reviews

Attracting client feedback is important, but did you know you should also respond to client reviews? Responding to both positive and negative feedback can help your business in more ways than one. To give your salon the edge, we share the various types of feedback you should respond to and why.

 

Respond to clients reviews to increase engagement

Encouraging reviews is great, but what happens when you have floods of feedback and no time to respond? Reviews are often looked at by clients wanting a second opinion before they visit, and it’s human nature to look at those with a negative bias first. When responding, these should be prioritised, followed by the most positive reviews. Following a positive outcome, these clients may then spread the word, increasing your engagement with others.

 

Respond to positive client reviews for growth

Positive reviews are wonderful for helping new clients warm to your salon. After all, Brightlocal confirms that 85% of consumers trust online reviews as much as personal recommendations. Responding to these reviews are just as important, as you can make sure you thank clients for their time to provide such generous feedback. You may even wish to provide something more in return, such as a free drink when they next visit or a discount if they refer-a-friend. This can help build loyalty with both the client and others reading.

 

Respond to turn a negative experience around

Every so now and again, you may receive negative feedback. It’s important to respond to these client reviews where possible. This will not only diffuse potentially harmful situations, but also turn a negative experience into a much more positive one. According to reviewtrackers, 45% of consumers say they’re more likely to visit a business that actually responds to negative reviews, meaning you could attract new clients by simply showing a positive response.

 

It builds search engine visibility

When you respond to client reviews, you can tailor your words via Search Engine Optimisation (SEO) to help clients find you online. For example, you may start your response with “Thank you so much for providing your valuable feedback of your hair colour at Premier Software salon.” As you listed ‘feedback’, the type of treatment and your salon name in close proximity, clients will be able to locate your review by using those terms in search engines like Google. This increases your visibility considerably!

 

A response shows your human side

When you respond to client reviews, you ultimately show that you care. Catering your responses in a personalised way, such as including the client’s name, confirming you have read the review, and signing off with your name, goes a long way to humanise your salon. A customised response which outlines your next actions will make clients feel that their comment made a difference.

 

Salon by Premier Software® can help send email or SMS to request client reviews. When paired with online review platform salonspy, you can generate verified reviews which you can respond to accordingly. Find out more about salonspy, below.

TAKE ME TO SALONSPY

Share Blog:

Facebook Twitter Twitter

More blog stories

How Wowcher Can Help Increase Business Opportunities

Direct sales and marketing may not always attract the client numbers you want, which is where Wowcher can help. Designed to promote a range of …

Find out more

Silent Appointments – What Are They and Why Offer Them?

Following periods of lockdown and self-isolation, many have been affected by social anxiety. This has meant many hair and beauty salons have introduced ‘silent appointments’ …

Find out more

The Importance of Cyber Security

The importance of cyber security is rising in the hair and beauty industry, as the use of technology and online-based services increase. Never has it …

Find out more
View all blogs
  • Products
    • Salonlite
    • Salon
    • Core
    • College
  • Support
    • Software Support Centre
    • Online by Premier Software
    • Webinars
  • Case Studies
  • About Us
    • About Us
    • Partners
    • Social Wall
  • Careers
  • Contact Us
  • Login
  • FAQs
  • [email protected]
  • [email protected]
  • Privacy Policy
  • Cookie Policy
  • Terms
  • SalonLite Terms
  • Acceptable Use
  • Contact us

    Call:
    +44 (0)1543 466580
    Email:
    [email protected]
    Address:
    9 - 11 Heritage Park
    Hayes Way
    Cannock
    Staffordshire
    WS11 7LT
    Book a free presentation
  • 9 - 11 Heritage Park Hayes Way Cannock Staffordshire WS11 7LT
    Telephone: +44 (0)1543 466580
    © 2022 Premier Software. All Rights Reserved.

    • Webinars
    • Terms
    • SalonLite Terms
    • Acceptable Use
    • Cookie Policy
    • Privacy Policy
    We use cookies to give you the best experience possible. Click 'Accept' to continue exploring or find out more in our cookie policy. Read More… Accept Reject