Running a promotion across multiple sites of your business can be a time-consuming task. With so many aspects to juggle, including price, site specifics, and measuring success, it’s worth investing in a system that can efficiently manage all moving parts. Premier Software’s business management solutions for salons, spas and health clubs do precisely that. Here’s how…
Use reports to find out what to promote
Firstly, you will need to create the right promotion across multiple sites. Running software reports such as Stock Best-sellers, or a breakdown of your revenue by Income Centre Overview, will help you view what is and isn’t selling at each site. These will enable you to set up promotions on your least popular products or new treatments, bundling them with those most popular to encourage their sale. We have plenty more retail ideas to maximise sales on our blog, too.
Set your discount or promotion details
Now you know what to promote at each site, it’s time to set up your promotions. Premier’s systems make this simple with the setup of promotional pricing on treatments, packages, and retail of your choosing. This can be a set discounted price or percentage, which can then be applied to relevant sites and altered to accommodate different deals at each location.
Value-adding promotions for each site
Keep in mind that a multi-site promotion doesn’t have to be a discount, but instead something that adds value. This could involve giving clients the option to add a treatment or retail item to their booking to make their experience more personalised. There are plenty of other ideas and alternatives to discounts waiting on our blog, ready to inspire you!
Tailor packages to each site
You could also customise your promotional packages across multiple sites. While a summer-ready package may include hair highlights, a manicure and tanning at one site, another site with a different treatment menu could offer waxing, tanning and a relaxing massage instead. Through customising your seasonal or promotional packages, you give a reason for clients to visit each site.
Marketing your promotion
Once you have set up your promotion across multiple sites, this can be marketed in a variety of ways. Premier’s software solutions have in-built automated marketing functionality to help you spread the word. They also integrate with leading third parties, such as gift voucher platforms and online booking suites, to ensure your promotions are visible to the right people at the right time.
Whether it is setting up your offers, marketing them, or measuring their success, Premier has a system to help you manage multi-site promotions. To be paired with your perfect software, book a free presentation below.