Many spas and leisure clubs offer treatments and personal trainers, but is it time to include class bookings in your facilities? Through expanding your offerings to class-based bookings, you provide the opportunity to build additional relationships and revenue. To ensure you have everything needed for facility and group classes, we have put together five reasons why they are beneficial.
Class bookings in your facilities creates additional revenue
The first reason to implement class bookings in your facilities is to make your offerings more versatile. Your facilities can offer more than just a singular pool use or a couples spa massage, expanding them to swimming and yoga classes for groups of people. In turn, this increases opportunities to create additional revenue from people who may not otherwise book.
Social and class bookings have a high retention rate
Class bookings are seen as a social activity. That means friends can book to participate in classes at the same time, helping them compete in exercise-based activities and increasing the likelihood they will return in future. Similarly, class bookings in your facilities will benefit families wanting to take part in a group activity, such as swimming in the pool or mother-daughter yoga sessions.
Class bookings in your facilities can liven up quiet hours
Group activities can be scheduled for off-peak hours, resulting in a method to boost revenue during an otherwise quiet time band. With classes of 10-20 people, each one booking and paying, you will maintain a steady stream of revenue when standard spa treatments and leisure bookings may quieten down. Early weekday afternoons or late evenings are prime examples of this.
Group activities can help with mental health
It has been well documented that exercise helps improve states of mental health. However, it is also true that social activity helps boost our psychological health. Therefore, class bookings in your facilities will likely help those with a diminished state of mental well-being, helping to tackle social anxiety, loneliness, depression and more.
We have plenty more wellness advice to maintain mental wellbeing too, should you or your clients need it.
Improve health with class bookings in your facilities
It isn’t just our mental health that benefits from classes and group activities. Dance classes improve rhythm and physical health, for example, whereas spa steam rooms have been proven to benefit skin health and assist with breathing. There are plenty of classes that could be offered to benefit our health over time too, such as Pilates, yoga and aqua aerobics. Simply ensure you have the right space and facilities to host the classes you would like to run.
Core by Premier Software® can help set up and manage new classes for group activities. These can be scheduled for set time bands and then marketed accordingly to ensure you are maximising the use of your facilities. To discover how Core can help your business, click the button below.