Premier Software
Skip to primary naivgation Skip to content
  • Products
    • Salonlite
    • Salon
    • Core
    • College
  • Get our newsletter
  • Login
  • Free Presentation

Five easy ways to bolster revenue using SMS Christmas marketing

With the festive season fast approaching, it is crucial you capitalise on revenue opportunities using SMS Christmas marketing. As the average SMS open rate is 98% according to TextAnywhere, promoting your offerings through SMS will vastly increase their visibility and potential purchase. To help you stay ahead of the festive rush, we therefore share five ideas to get you started. 

1: Promote gift vouchers

Gift cards and vouchers often make for a popular client purchase as the festive season approaches. As gift vouchers make for an excellent Christmas present and bring in new revenue opportunities from clients’ loved ones, you should be promoting these wherever possible. Using SMS Christmas marketing, you can emphasise your gift voucher popularity as well as any limited-time offers, creating a real sense of urgency. To give your business that extra lift, our Christmas gift card package has everything you need to promote and sell gift cards. This includes a multitude of cards, carriers, interactive stickers, a till point stand and more. Visit our Christmas pages for a full list of what is included for Core by Premier Software® clients and Salon by Premier Software® clients.  

2: Link to your website

According to multinational professional services network Deloitte, 60% of consumers prefer to purchase online than from a physical location during the festive season. That means you should be guiding clients to your website to increase the chance of purchasing your gift vouchers online, or placing a booking. Using Core and Salon’s online configuration portal, you can setup services for online booking during whatever times suit your business best. Clients can then be linked to these services direct through SMS. Your SMS Christmas marketing should therefore include a call-to-action after any text promoting your offerings, linking clients to your website to bolster bookings and purchases.  

3: Christmas opening hours

One key component of your SMS Christmas marketing strategy should be the communication of your festive opening hours. Through messaging the details of when your business will be open, you will keep clients well-informed of when they can visit your business on-site. This not only keeps clients in the know, but also creates a sense of urgency to place bookings over the festive period.  

4: SMS for pre-booking

Should you find your services and facilities fully booked for the festive season, you can still boost revenue for the New Year. You can do this by writing an SMS wishing clients a Merry Christmas and a Happy New Year and thanking them for their loyalty and custom in 2021. At the end of this, you can then encourage clients to pre-book something relaxing for the New Year or a class to kickstart wellbeing. This not only helps you boost revenue, but also books clients for a quieter period to keep your business ticking over.  

5: Provide SMS links to reviews

Once clients have attended their booking, you can send them SMS to leave a quick review. By offering them an incentive, such as a mini trial of a new treatment, you will also be encouraging those clients back through your doors. Using SMS to link clients to write a review via platforms such as salonspy enables you to showcase great reviews. This will also help entice new clientele to visit you, boosting bookings and revenue. 

Core and Salon can help you to set up festive promotions, gift vouchers, send SMS marketing messages through TextAnywhere and much more. Prices start from 3.6p per text for the first 5,000 prepaid 4.2p per text for the first 1,000 on a pay-as-you-go scheme, making your SMS Christmas marketing easier than ever before. To find out how Premier Software can help your business, book a free presentation below.  

BOOK A FREE PRESENTATION

Share Blog:

Facebook Twitter Twitter

More blog stories

12 days of festive social media marketing

It’s Christmas, it’s busy and the last thing on your mind is marketing your salon. Fret not, for social media is the perfect tool to …

Find out more

Why it’s Important to sell Gift Cards Online for Christmas

Gift cards make for the perfect seasonal boost in sales, particularly when offered online. In fact, selling gift cards in salon and spas and through …

Find out more

New year resolutions to reshape your salon

What’s your New Year’s resolution? The New Year is the perfect time to set new goals and smash them to revitalise your salon. If you’re …

Find out more
View all blogs
  • Products
    • Salonlite
    • Salon
    • Core
    • College
  • Support
    • Software Support Centre
    • Online by Premier Software
    • Webinars
  • Case Studies
  • About Us
    • About Us
    • Partners
    • Social Wall
  • Careers
  • Contact Us
  • Login
  • FAQs
  • [email protected]
  • [email protected]
  • Privacy Policy
  • Cookie Policy
  • Terms
  • SalonLite Terms
  • Acceptable Use
  • Contact us

    Call:
    +44 (0)1543 466580
    Email:
    [email protected]
    Address:
    9 - 11 Heritage Park
    Hayes Way
    Cannock
    Staffordshire
    WS11 7LT
    Book a free presentation
  • 9 - 11 Heritage Park Hayes Way Cannock Staffordshire WS11 7LT
    Telephone: +44 (0)1543 466580
    © 2023 Premier Software. All Rights Reserved.

    • Webinars
    • Terms
    • SalonLite Terms
    • Acceptable Use
    • Cookie Policy
    • Privacy Policy

    Bank Holiday - Monday 19th September 2022

    Premier Software Solutions will be closed on Monday 19th September as a mark of respect for Her Majesty Queen Elizabeth II's funeral. Business critical support will be available to those with a Premier Support Contract during the hours of 8:30 a.m. to 8:30 p.m. Email: [email protected] or phone: 0800 988 2824.

    We use cookies to give you the best experience possible. Click 'Accept' to continue exploring or find out more in our cookie policy. Read More… Accept Reject