With the festive season fast approaching, it is crucial you capitalise on revenue opportunities using SMS Christmas marketing. As the average SMS open rate is 98% according to TextAnywhere, promoting your offerings through SMS will vastly increase their visibility and potential purchase. To help you stay ahead of the festive rush, we therefore share five ideas to get you started.
1: Promote gift vouchers
Gift cards and vouchers often make for a popular client purchase as the festive season approaches. As gift vouchers make for an excellent Christmas present and bring in new revenue opportunities from clients’ loved ones, you should be promoting these wherever possible. Using SMS Christmas marketing, you can emphasise your gift voucher popularity as well as any limited-time offers, creating a real sense of urgency. To give your business that extra lift, our Christmas gift card package has everything you need to promote and sell gift cards. This includes a multitude of cards, carriers, interactive stickers, a till point stand and more. Visit our Christmas pages for a full list of what is included for Core by Premier Software® clients and Salon by Premier Software® clients.
2: Link to your website
According to multinational professional services network Deloitte, 60% of consumers prefer to purchase online than from a physical location during the festive season. That means you should be guiding clients to your website to increase the chance of purchasing your gift vouchers online, or placing a booking. Using Core and Salon’s online configuration portal, you can setup services for online booking during whatever times suit your business best. Clients can then be linked to these services direct through SMS. Your SMS Christmas marketing should therefore include a call-to-action after any text promoting your offerings, linking clients to your website to bolster bookings and purchases.
3: Christmas opening hours
One key component of your SMS Christmas marketing strategy should be the communication of your festive opening hours. Through messaging the details of when your business will be open, you will keep clients well-informed of when they can visit your business on-site. This not only keeps clients in the know, but also creates a sense of urgency to place bookings over the festive period.
4: SMS for pre-booking
Should you find your services and facilities fully booked for the festive season, you can still boost revenue for the New Year. You can do this by writing an SMS wishing clients a Merry Christmas and a Happy New Year and thanking them for their loyalty and custom in 2021. At the end of this, you can then encourage clients to pre-book something relaxing for the New Year or a class to kickstart wellbeing. This not only helps you boost revenue, but also books clients for a quieter period to keep your business ticking over.
5: Provide SMS links to reviews
Once clients have attended their booking, you can send them SMS to leave a quick review. By offering them an incentive, such as a mini trial of a new treatment, you will also be encouraging those clients back through your doors. Using SMS to link clients to write a review via platforms such as salonspy enables you to showcase great reviews. This will also help entice new clientele to visit you, boosting bookings and revenue.
Core and Salon can help you to set up festive promotions, gift vouchers, send SMS marketing messages through TextAnywhere and much more. Prices start from 3.6p per text for the first 5,000 prepaid 4.2p per text for the first 1,000 on a pay-as-you-go scheme, making your SMS Christmas marketing easier than ever before. To find out how Premier Software can help your business, book a free presentation below.