Premier Software
Skip to primary naivgation Skip to content
  • Products
    • Salonlite
    • Salon
    • Core
    • College
  • Get our newsletter
  • Login
  • Free Presentation

Five Easy Ways to Maximise Your Spa and Leisure Memberships

The New Year brings in many new members to spas and health clubs, which is why it’s important to maximise your spa and leisure memberships. Without a focus on them, your new members will soon lose interest and possibly cancel those memberships in the current climate.

Core by Premier Software®’s business management solution has been developed with spa and leisure memberships in mind. This therefore helps maximise your facility memberships options and retain new members. We have therefore put together five easy methods to maximise memberships for you.

 

1: Maximise spa and leisure memberships with email and SMS

Email and SMS make for excellent ways to contact members, particularly as the average open rate for SMS is 98%. This could be to promote a discounted fee for new members who visit three consecutive months, for example. Alternatively, maximise membership retention with email and SMS by simply communicating updates about opening hours, membership pricing and renewal reminders. One key area worth keeping in mind is a post-session/class message thanking members for coming, with a link to rebook.

Core can not only market to members via email, but integrates with a Text Anywhere account for SMS. This enables your business to purchase SMS to send to members with ease. Sign up at Text Anywhere and login to your account for more.

 

2: Set up new membership types and classes

Offering a variety of memberships will enable members to select one that suits them. Therefore, some members may no longer be on a membership options that suits them well, which is why it is worth re-evaluating your membership offerings (and their prices). Core can help you set up new types of membership offerings, as well as new group activity classes such as snackable workouts using our advice on how to make them a success. These new items can then be communicated to your members.

 

3: Maximise the ease of membership management online

Many members will want to upgrade their membership at the start of the year, or amend them to suit their current needs. Through providing the ability to manage memberships online, you make it easy to view your membership options and amend them accordingly. This serves to prevent members from cancelling from being unaware of alternative options, as well as the hassle of them calling or heading on-site.

Core’s online portal provides options to configure and offer membership options online. Members can then sign up and login to their account, should they ever need to manage their memberships.

 

4: Provide fast track access with membership cards

Membership cards and wristbands provide staff a way to recognise members with ease. When used in conjunction with Core’s Fast Track system, membership cards can alert spa and leisure receptionists to membership entry through a notification on the system. These entry options can be configured further to make use of Gantner’s secure door access, enabling members contactless entry. This can be set to specific entry points at set days and times, keeping your facilities secure.

 

5: Use loyalty schemes to maximise memberships

Loyalty schemes provide a reason for members to return on multiple occasions, making them important to help maximise spa and leisure memberships. A simple way of doing this is by setting up a loyalty point system, whereby members receive points upon repeat visits or renewal of their membership. Loyalty points can be set up in Core, where members can build them up and exchange them for items of your choosing. Ultimately, this provides members a reason to return again and again.

 

Core can help with all the above areas and more, such as linking members together, membership renewals and plenty more. To discover more on how Core can help your business, and if you don’t haver the system, click the button below.

 

BOOK A FREE PRESENTATION

Share Blog:

Facebook Twitter Twitter

More blog stories

Increase in National Living Wage

Last year it was announced that from April 2018 there is going to be an increase in the National Living Wage. With earnings rising year …

Find out more

Five top tips for opening a new spa

Opening a successful new spa can be an exhausting experience without the right advice. Outside of offering introductory promotions and excellent customer service, where do …

Find out more

Four ways to keep your business ticking over during COVID-19

Maintaining your business amidst the impact of coronavirus can be a daunting prospect. However, there are plenty of vital things you could be doing to …

Find out more
View all blogs
  • Products
    • Salonlite
    • Salon
    • Core
    • College
  • Support
    • Software Support Centre
    • Online by Premier Software
    • Webinars
  • Case Studies
  • About Us
    • About Us
    • Partners
    • Social Wall
  • Careers
  • Contact Us
  • Login
  • FAQs
  • [email protected]
  • [email protected]
  • Privacy Policy
  • Cookie Policy
  • Terms
  • SalonLite Terms
  • Acceptable Use
  • Contact us

    Call:
    +44 (0)1543 466580
    Email:
    [email protected]
    Address:
    9 - 11 Heritage Park
    Hayes Way
    Cannock
    Staffordshire
    WS11 7LT
    Book a free presentation
  • 9 - 11 Heritage Park Hayes Way Cannock Staffordshire WS11 7LT
    Telephone: +44 (0)1543 466580
    © 2023 Premier Software. All Rights Reserved.

    • Webinars
    • Terms
    • SalonLite Terms
    • Acceptable Use
    • Cookie Policy
    • Privacy Policy

    Bank Holiday - Monday 19th September 2022

    Premier Software Solutions will be closed on Monday 19th September as a mark of respect for Her Majesty Queen Elizabeth II's funeral. Business critical support will be available to those with a Premier Support Contract during the hours of 8:30 a.m. to 8:30 p.m. Email: [email protected] or phone: 0800 988 2824.

    We use cookies to give you the best experience possible. Click 'Accept' to continue exploring or find out more in our cookie policy. Read More… Accept Reject