Christmas is a wonderful but hectic time, so it’s worth planning your festive social media ideas now! With a social plan in place, you will effortlessly keep that content flowing even over the busiest time of year. To help your salon social media twinkle, here are just several festive ideas.
Festive social media ideas to show behind the scenes
One of the best things about Christmas is just how jolly everyone is. This creates some great opportunities to record content to share on Instagram! These festive social media ideas could be as simple as recording the team singing Christmas songs throughout the day, or a timelapse of putting up decorations. Clients will then see your fun side and get them in the Christmas spirit!
Promote your festive gift packages
What seasonal goodies are you offering? Whether it’s a package of winter relaxation treatments, hydrating products, or a retail package designed to be gifted to a loved one, social media is the perfect place to highlight them! By promoting your package, you could be boosting their sales as per our top tips to increase your revenue this Christmas. You can even add that personal touch by taking a picture of your team displaying the package or carrying it out (depending on what’s included).
Festive social media ideas for gift vouchers
Gift cards, or gift vouchers, make for a popular seasonal gift, meaning it’s important to sell gift cards online for Christmas. Social media is another great place to promote them, particularly if you link clients to your website to then purchase them. If you’re promoting them on Instagram, then you can always include the link in your bio, or link clients through a Story ‘Link’ sticker as explained in our undiscovered Instagram story features to make your salon a triumph. That way, you can make sure you still receive new business come January from those who receive those gift vouchers.
A festive idea to treat your clients
‘Tis the season of giving… so why not host some kind of giveaway and make it work for social? For example, your salon could have a Christmas tree hosting different rewards on hangable gift tags. These could be something such as free retail items that you were unable to sell, or 10% off a January booking to boost business during an often quiet month. You can then go to town on promoting this or other festive social media ideas, hinting towards it in the days leading to its reveal, and then revealing the full details such as all clients with December bookings can pick a tag. This not only encourages clients to engage with your promotion on social, but gives you content to work with like taking a video of someone picking their prize. This ultimately gives something to clients and helps your business!
Festive opening hours
Chances are, your opening and closing times will vary over Christmas to accommodate the festive rush. So, whilst it’s not amongst the more fun festival social media ideas, letting your clients know your Christmas opening hours is still very important. With over 4.70 billion people on social media, posting your festive hours there will surely be seen by someone, particularly your clients. Just make sure you post your house on your website too, helping to easily optimise your website for Christmas.
Salon by Premier Software® can not only help you set up gift vouchers and festive packages, but also schedule promotions for these through Facebook and Twitter. This is in addition to its multitude of business management functions to help your salon over Christmas. To find out how Salon can help you, click the button below.