When it comes to feedback, you naturally want as many five-star reviews as possible, right? Well… five-star reviews are great for attracting new clients, but too many will make readers switch off to their repeated messages. So, how do you draw back their attention?
A genuine answer
The answer is three- or four-star reviews! It’s easy to think of them as less important, but many people take them as a more genuine response. In fact, five-star reviews are only trusted by 10% of customers, whereas four-star ratings are trusted by 35% and three-star reviews by 22%, according to smallbusinessprices.co.uk.
Salons and businesses with five-stars are often less trusted by clients as a result. That means less clients visit, and less revenue is made!
Three-star and four-star reviews are great in other ways too. They don’t just hit that magic spot between above average and brilliant, but often come with more detailed feedback than their five-star counterparts.
Feedback is super useful for improving your salon, as no-one is truly perfect (although you can come close)! So, encouraging clients to give just a bit more detail is way more useful than a five-star review that just sings your praises. After all, how else can you improve without detailed feedback?
All that’s left to do is make it easy for clients to leave and read those three- or four-star reviews! Online platforms such as salonspy make it easy to gather client reviews all in one place, keeping you in control at all times. That way, potential clients can read what others think and you can respond to any feedback, showing new and prospective clients that you care.
salonspy integrates with Salon by Premier Software® to generate verified client reviews after a client’s completed appointment. Salon automatically sends SMS messages straight to clients’ phones to request that all-important feedback, which will be showcased on your salonspy page, or even using a rating on your website.
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