Starting a new business is tough. According to business financer, Georgia McIntyre, “20 per cent of small businesses fail in their first year, and 50 per cent of small businesses fail in their fifth year.” Improving those figures are paramount, and that is where Salon by Premier Software comes in. It is your personal assistant, marketing manager and, most importantly, your business partner to help you set up and maintain your hair or beauty business.
Whether you’re at the starting blocks or trying to cut it against the competition, here are five key areas where Salon can help:
1: Social Media
Social media puts your services in the spotlight. All your social media channels can be managed under one easy function with Salon, providing you with a great way to show before and after pictures or promote new products and services.
Salon has a handy scheduling tool to help book new clients and appointments without clashes. You can even book appointments in blocks or by staff, if you so wished – great for keeping track of who’s in and when!
3: Automated Marketing
Marketing is an important and time-consuming aspect of new businesses, but not with Salon. Set your client’s preferred method of marketing; SMS, e-mail or even print, then set what you wish to communicate to them and when. Simple!
Salon provides reports on every aspect of your business, from financial reporting to stock management. It even collates client statistics to keep you updated on their preferences – ideal for tailoring promotions going forward.
5: Client Cards
Record all the personal data you need in one place with Salon’s client cards. From their name and address, to staff preferences and their favourite magazine, everything you need to know about your client is there in the click of a button.
With such an innovative business partner who will help in all those areas (and more!), why not explore how Salon can keep you on trend: www.premiersalon.co.uk