With many seeking recuperation following pandemic measures, it is crucial your business caters to these clients by incorporating key wellness concepts. A wellness concept, by definition, is a wellness solution that has been implemented to increase health and wellbeing. This is what clients are craving.
The Wellness Wheel, or Wellbeing Wheel, is a model that breaks down an individual’s wellness into seven areas (sometimes less, sometimes more). This can be used to highlight which areas your business may need to focus on. Therefore, we take a look at these seven wellness concepts and how you can provide these to boost your revenue opportunities.
1: Emotional wellness
To implement treatments to help boost emotional wellbeing, you will first need to look at the root cause of clients’ emotional disturbance. Stress, quality of sleep and mental wellbeing all impact emotional wellbeing, so try to implement treatments that focus on relaxation techniques. Massages release tension and grief from the body, making them ideal to promote and expand upon from an emotional standpoint. The same applies to treatments that focus on touch, providing clients with physical interaction that reduces both bodily and emotional stress post-pandemic, boosting mental wellbeing.
2: Physical wellbeing
According to the Mental Health Foundation, physical activity and mental wellbeing are linked. Research has revealed that exercise releases endorphins to the brain, resulting in a positive uplift in energy and mood. With that in mind, ensure you implement facilities and classes that clients can use to maintain their physical health. Classes that encourage use of your facilities and equipment, such as swimming, HIIT or aerobics, cater for a range of ages and are easy to get involve with. With additional help from a personal trainer, your business can promote a healthy lifestyle through physical activity. Such fitness classes could even be promoted and carried out online for those unable to attend on-site.
3: Social security
Tackling social wellness could be as simple as incorporating class activities into your business. Class activities such as Pilates, spinning or CrossFit can help clients socialise with others. Promoting the social side of your offerings is vital in attracting those seeking this wellness concept. Social media is an effective place to promote your social classes and activities as it ensures your message reaches those locally who are interested in your business or looking to improve their wellbeing.
4: Spiritual wellbeing
Some clients will be after spiritual wellness, whereby they take time to explore their beliefs and self. Inward reflection is what these clients will be seeking, meaning you could offer meditation, Tai chi, or yoga. Many clients seeking this wellness concept will simply want to disconnect from the bustling world and be in-touch with themselves, focusing on spiritual healing.
5: Environmental wellness
Environmental wellness often involves the focus of personal surroundings. This can also involve de-cluttering the environment around us or getting in-touch with nature to re-energise the mind. If your spa or leisure facilities include an outdoor area, then make sure to promote this to those seeking environmental wellbeing. You could incorporate outdoor classes if your business is based near natural locations, making use of environments such as the woods, beaches or mountains. If this is not possible, then you could always de-clutter the environment and focus on natural elements by creating a more sustainable experience within your business.
6: Intellectual wellness
When it comes to a focusing on the intellectual side of the Wellness Wheel, you should look at both clients and staff. For clients, a personal trainer can help educate them on how to stay well outside of sessions, such as why iron-rich foods are important for a well-balanced diet and positive mental wellbeing. For staff, the intellectual wellness concept should look at continual personal development and courses that can help engage them mentally. Webinars can benefit your business greatly by keeping clients and staff educated too, should you choose to implement them.
7: Financial/Occupational health
The last wellness concept should be incorporated for your team to ensure they are looked after. In addition to wellness activities outside of your business, you could be helping them in their day-to-day operations. For example, Repetitive Strain Indicators can be implemented for each treatment to prevent built-up stress to the body. Other ways to help include looking at staff rotas to balance work-home life, to additional training to help engage them. All of this starts with a personal discussion, making sure you know the concerns of each staff member so you can tackle them efficiently.
Core by Premier Software®, our flagship business management solution, can help your implement wellness concepts by setting up new treatments, classes, facilities, staff rotas, RSI, marketing and more. To find out how Core can help your business, book a free presentation below.