We live in a digital world, but is your salon channel hopping friendly? You’re not the only one trying to stand out from the crowd, everyone is – so, how do you? Is your personality clear, are you setting new trends? What makes your clients loyal? Here are some tips which could help your salon’s online presence:
Website – Your website is your virtual salon widow, so you want to give a good impression the minute a client lands on your site. It’s important to provide them with all the information they need in one place – so include an About us page, treatment menu, customer testimonials, meet the team and online booking. Salon integrates with Premier Software’s online booking system, Online by Premier Software, which is there to help you stay open 24/7.
Social Media – The majority of your clients will have a social media profile, whether that be Facebook, Twitter, Instagram or Pinterest. This makes social channels a great way of connecting and communicating with your client base. Whether your promoting your skills on Pinterest or sharing business information and promotions on Facebook, each platform plays its own part in enticing custom back through your doors. Salon by Premier Software integrates directly with the leading social media platforms, making it even easier for you to keep your channels up-to-date.
E-Marketing – E-marketing can help your salon stay front of mind. Whether it’s sending out thank-you’s to clients to show your appreciation or missing-you’s to show how much you care, Salon helps ensure you are always on your client’s radar by allowing you to schedule campaigns ahead of time.
To find out more information on Salon and how it can improve your online presence, visit Premier’s website: www.premiersalon.co.uk