Wednesday 23rd September marks National Fitness Day. The day aims to raise awareness of physical activity and highlights its importance for a healthy lifestyle. Organised by UK Active, this year’s theme, ‘Fitness Unites Us’, is designed to help the UK bounce back from COVID-19 and unite communities.
As National Fitness Day approaches, how will you be getting clients involved? Physical activity is not always the most enticing pastime due to the amount of work involved, but it can be made into a much more attractive proposition. With that in mind, here are three ideas to carry out on the day, itself.
Organise an event/competition
Operating a National Fitness Day-based competition or event will draw people in. A competitive event, such as a strength contest or stamina-based run, will encourage clients to compete against one another and, in turn, create interest and boost activity. You could even offer further incentives with a free month’s membership as the prize, enticing them back in beyond the event day.
Running a National Fitness Day group activity will encourage friends to be active together. This can be anything from a group swimming class, tennis lessons, or even a yoga class – equally important mental wellbeing. The benefit of friendship groups being active together means that clients will have someone to share their experience with, becoming a talking point afterwards.
Host sessions online
With COVID-19 fresh in everyone’s minds, it is important that everyone feels safe whilst engaging in fitness activities. Online sessions will still encourage client activity but from the safety of their own homes. With a motivating instructor hosting the session, all you need is a camera and equipment in the form of household items so everyone can get involved.
Do you have an idea to get people active? Whether it is something as simple as a 500m row challenge or a plank-off, register your event now on the National Fitness Day website. You can then spread the word using #FitnessDay and the National Fitness Day toolkit acquired from registering. What are you waiting for?