A wedding can take a lot of planning but can boost your profits if your salon help takes the strain. With the right approach, you can tailor your services to upcoming brides and help them prepare for their big day. To guide you through how to plan your wedding services and attract clients, here are our top tips to get you started.
Show your portfolio and price
Stylish and elegant, your varied portfolio of wedding hair should be shown clearly on your website to attract client! It’s also worth checking out your competitors to see what they’re charging for their bridal services. That way, you can price fairly and make sure your wedding extras, such as champagne or styling at the wedding venue, are reflected in the price.
Promoting your wedding services with other local businesses, such as florists or caterers, will help spread your name. If you want to head further afield, booking a place at a wedding fayre will help attract new clients and encourage bookings with a portfolio of your best work. Make sure your stand clearly shows your salon logo and leave potential clients with something to remember you by too, such as a free product sample!
With the bride-to-be wanting to look their best for the wedding day, it’s up to you to provide the perfect wedding package. How about a vitamin-packed facial, manicure and lash extensions to enhance the beauty of areas shown most on the big day? Whatever experience you offer, make sure it’s a relaxing one to counter-balance the nerve-wracking period!
Trial days are ideal in making sure make-up and hair are faultless come the wedding day. Make sure you market these on social media, email or SMS to clients with weddings coming up, helping brides, grooms and their families plan as best as possible. Once your clients are in, you can then offer your specialist hair services or take pre-bookings for the big day, itself.
Cater to men
Don’t forget that male grooming is big business too! By extending your haircuts, shaving and waxing services to grooms, fathers and best men, you’ll make sure they’re feeling dapper for the big day.
Salon by Premier Software® helps set-up the perfect packages, wedding prices and send marketing messages to the right clients. To book a free webinar or presentation, call +44 (0)1543 466580 or visit: https://www.premiersoftware.uk/book-a-consultation/