Premier Software
Skip to primary naivgation Skip to content
  • Products
    • Salonlite
    • Salon
    • Core
    • College
  • Get our newsletter
  • Login
  • Free Consultation

Spa on Demand, What You Need to Know

With on-demand services increasing astronomically in popularity over the last couple of years, from Netflix to Uber, it isn’t surprising to hear that the spa market is seeing a new business model emerge in the shape of ‘spa-on-demand’. So what does this mean for the traditional day spa?

Spa-on-demand businesses offer consumers the chance to book an immediate massage or treatment to be delivered at their home at a time convenient for them. Unburdened by large overheads,  the new more agile mobile operators could outperform larger, more established day spas. Previous attempts at home spa businesses have stalled but in an era of digital savvy spa goers who are already comfortable with booking treatments online, it seems spa-on-demand is here to stay.

So will this new development cause a deathly blow to the traditional spa business model? Firstly it’s important to recognise that there is a place for both models to exist and thrive, however ensuring you have a strong brand loyalty and reputation will help. You can also focus on areas that on-demand operators cannot exploit such as ‘indulgence’ experiences, group occasions and wellness retreats – all of which require clients to visit your business rather than your business visiting them. It is also important to adopt more responsive booking practices; be receptive to  last minute bookings and ensure you have the availability for this type of customer. Spas have been historically bad at this, with turn away rates being notoriously high due to appointment unavailability.

Alternatively you can always offer on-demand services yourself or operate a franchise model to help you compete in this market. There are important considerations to take into account such as off-site insurance and training, as well as ensuring these services do not diminish your brand. However, done correctly there is no reason why established spas can’t compete successfully in the on-demand market.

Share Blog:

Facebook Twitter Twitter

More blog stories

Auto-Enroll Staff in a Compliant Pension Scheme

We’ve all seen the giant furry monster on TV who encourages us not to ignore the new workplace pension regulations. But we shouldn’t find ourselves …

Find out more

How to manage and motivate your salon staff

With such creative and lively salon staff, managing and motivating them can be a challenge! Keeping your staff happy in their day-to-day work is an …

Find out more

Maximising Every Opportunity To Upsell

Running a successful business is difficult but maximising every opportunity to upsell can really help increase sales and profitability. If you are not sure where …

Find out more
View all blogs
  • Products
    • Salonlite
    • Salon
    • Core
    • College
  • Support
    • Software Support Centre
    • Online by Premier Software
    • Webinars
  • Case Studies
    • English Lakes Group
    • The Landmark London
    • Nant Ddu Lodge Hotel & Spa
    • Alexander House Hotels & Utopia Spas
  • About Us
    • About Us
    • Partners
    • Social Wall
  • Careers
  • Contact Us
  • Login
  • FAQs
  • [email protected]
  • [email protected]
  • Privacy Policy
  • Cookie Policy
  • Terms
  • SalonLite Terms
  • Acceptable Use
  • Contact us

    Call:
    +44 (0)1543 466580
    Email:
    [email protected]
    Address:
    9 - 11 Heritage Park
    Hayes Way
    Cannock
    Staffordshire
    WS11 7LT
    Book a free consultation
  • 9 - 11 Heritage Park Hayes Way Cannock Staffordshire WS11 7LT
    Telephone: +44 (0)1543 466580
    © 2021 Premier Software. All Rights Reserved.

    • Webinars
    • Terms
    • SalonLite Terms
    • Acceptable Use
    • Cookie Policy
    • Privacy Policy
    We use cookies to give you the best experience possible. Click 'Accept' to continue exploring or find out more in our cookie policy. Read More… Accept Reject