Spa loyalty schemes are an integral part of bringing clients into your facilities, time and time again. In fact, 83% of customers are more likely to continue doing business with a brand that has a loyalty program. Whether your business is new or just getting on board the loyalty system, we share several reasons why you should implement a loyalty scheme and its best practices.
Spa loyalty schemes increase client retention
A key reason to implement a loyalty scheme is to attract clients back to your spa or leisure facilities. Through implementing an effective loyalty scheme, such as rewarding points on treatments, clients can build their loyalty rewards through repeat visits. These points give clients a reason to return to your facilities in the long-term.
Loyalty can encourage further spend
Using a spa loyalty scheme that builds loyalty points can encourage further client spend. This can be achieved through setting up a loyalty point value against treatments and retail. Clients can then build their loyalty points to redeem against these items. This is also beneficial in that repeat clients will trust your business brand more and, in turn, naturally spend more money to off-set any loyalty costs.
Spa loyalty schemes are cost-effective
It costs approximately seven times more to acquire a new spa client than it is to retain them (according to Forbes and invesp). The resource required to implement an effective marketing strategy, attract new clients and make a powerful first impression is far more costly and time-consuming than it is to market to existing clients. This is because current clients already know what to expect and you can present them with new offerings and loyalty schemes to bring them back in.
They give you an edge over competitors
A spa loyalty scheme can include objects, such as loyalty tags, which are branded unique to you. These can be used to build loyalty points set up in your business management system. Also, it is worth keeping in mind our essential methods of client loyalty for spas, helping to combine a client-centric approach with your loyalty scheme to make an experience unique to you.
Spa loyalty schemes provide a VIP experience
Using a tiered loyalty scheme, you can reward repeat visits further. Regular clients who still return after ten visits could be upgraded to the next tier of rewards. This means you can provide more unique, VIP rewards to clients, such as a free treatment or gift vouchers so they can bring in loved ones. Ultimately, this helps give clients a more tailored experience and makes them feel valued.
Core by Premier Software® is a spa business management solution that can set up an effective loyalty points scheme. With the addition of points redemption, gift voucher management and automated marketing of your offers, Core ensures your business remains competitive. To discover how Core can help your business, click the button below.