Plump up your Christmas campaign in just five easy steps

Christmas is coming and so is the time to enrich your festive salon campaign! With Salon by Premier Software’s razor-sharp features, you make sure your campaign blows away the competition.

Here are five easy steps to create your Christmas campaign with help from Salon:

Set a festive focus

What went well last Christmas? Using Salon, you can run reports on last year’s festive season to check what did well and if you’d like to repeat that success. Once you know what to focus on, like special services, selling retail or rebooking for the new year, dress up your campaign around your main goal.

Deck the halls

An easy start to your Christmas campaign is to deck your salon halls with festivity! Not only will you attract clients with jolly window displays and sparkling tinsel, but you’ll also have something to snap for social media as advised in our 12 days of festive social media blog.

Retail at reception

Get crafty on reception with creative gift cards displays and inexpensive items to attract those looking for last-minute Christmas gifts. Simply setup the discounts in Salon, run them for a set period and away you go!

12 days of Christmas offers

Party-season prep includes touching up roots that have been neglected since Summer. Offers like “15% off colour” are bound to attract a booking from repeat hair offenders. By integrating Salon with social networks or scheduling fuss-free SMS, you can automatically promote a deal a day for the 12 days of Christmas. Remember to generate a buzz with hashtags like #12dealsofchristmas

Refresh staff rotas

Make sure your staff are freshened up for the season so that your campaign runs smoothly. Whether it’s sorting their rotas or spreading the stylists’ workload, Salon lets you schedule without effort. Look after your staff and they’ll look after your salon!

We’ve gift-wrapped the ideas, now nail your campaign with Salon by Premier Software. For more details or to book a presentation, call: +44 (0)1543 466580 or visit our website at: www.premiersalon.co.uk.