Category: Marketing
The Dangers of Overpromising and How to Avoid Them
When marketing your spa offerings, it can be easy to create high expectations on the back of overpromising. Whilst it is wise to highlight your … Read more
Communications Calendar – Why Your Business Needs One
A successful business requires a watertight strategy to help plan ahead, which is why it is vital to have a communications calendar. However, there are … Read more
What Are Micro-Influencers and How to Use Them
Did you know there are mega-influencers, macro influencers, big-influencers, micro-influencers and nano-influencers? As a hair and beauty business, they can help spread the word of … Read more
How to Improve the Online Journey on Your Website
With an estimated 700 million people making online bookings in 2023, now is the time to improve your online journey. Through creating an smooth client … Read more
How to Create a Personal Brand for Your Salon or Spa
There’s no one quite like you, so why not use this to create a personal brand for your salon or spa? As a business owner, … Read more
How to Build an Effective Marketing Strategy Using Email and SMS
When planning an effective marketing strategy, your business should factor in both email and SMS for maximum impact. Through using both methods of communication, your … Read more
How to Increase Social Media Followers for Your Business
With over 4.76 billion people on social media around the world (according to Kepios), it’s well worth taking the time to increase social media followers … Read more
How to Improve Your Business Email Open Rates
Email marketing helps attract existing clients to your offers, but this is fruitless if you have low business email open rates. According to Smartinsights, the … Read more
Why SMS is Important to Keep Clients Coming Back
Did you know that over 60% of SMS, or text messages, are read within five minutes of receiving them? That means SMS is more important … Read more
Five Steps to Craft the Perfect Salon Marketing Strategy
Creating a salon marketing strategy is crucial to make sure your business stays a success. It’s important to put in the groundwork before Christmas so … Read more