Category: How To

The eco-conscious lifestyle is growing in popularity, meaning your spa needs to match client tastes. That means providing eco-friendly alternatives to engage with modern clients, … Read more

No one likes a price increase, not least your salon clients. With the living costs ever increasing and your reputation rising just as fast (hopefully!), … Read more

Clients are online more than ever, meaning that staying atop their digital journey is important. A strong digital presence will place you at every step … Read more

With 85% of consumers putting as much trust in online reviews as personal recommendations, it’s important your online presence is as positive as possible. Online … Read more

Your reception is the face of your salon, so it’s important you keep it rejuvenated. Making sure it looks fresh and attractive will keep clients … Read more

Pantone’s exciting colour snapshot for 2019 has been unveiled as Living Coral. Every year, colour experts Pantone pin down a colour that’s “symbolic of what’s … Read more

On Black Friday, everyone’s on the hunt for a good deal – clients want to minimise spend and you want to maximise profits. Luckily, both … Read more

Halloween is perfect to show off your cutting-edge creativity with spooktacular hair and makeup. With the right ideas, your competition won’t stand a ghost of … Read more

With such creative and lively salon staff, managing and motivating them can be a challenge! Keeping your staff happy in their day-to-day work is an … Read more

You’ve brought in plenty of newbies with advertising, but what about client retention? That’s the challenging part – keeping them! Earning the trust of your … Read more