The Pantone Colour of the Year 2022 has been unveiled as Very Peri (17-3938)! Created by Pantone as a new shade to encompass the feel of the year, Very Peri is designed to represent transformation. With such an important colour selected, how are you going to incorporate this into your business for 2022? We share several ideas to help inspire you for the coming year.
Use Pantone Colour of the Year décor
Leatrice Eiseman, executive director at the Pantone Colour Institute, confirms that “Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.” Therefore, you could extend your creativity by updating the décor with Very Peri, particularly if it fits with your own brand colours as outlined in our blog on brand identity. Whether it is for seating in the waiting areas, cushions or in wall art, updating décor with the current Pantone Colour of the Year helps you come across as modern and up-to-date.
Use Very Peri in treatments
There are plenty of treatments that could be tailored incorporate Pantone’s Very Peri hue. If offering hair services, then you could offer suitable colour combinations to create the violet-red shade with blue hue highlights. The same applies to other services that offer colour, such luxury purple manicures, purple hot wax, berry face masks, or anything else suggested in our blog on how to channel previous Pantone Colour of the Year into your treatments.
Beyond treatments, you could offer colour themes around Very Peri to attract clients. Perhaps if clients choose a purple-related shade for their nails, they could then receive a free mini nail polish? Maybe you could even do a Very Peri-themed January with purple-related packages? There are plenty of benefits for offering extra value to treatments, so make sure you maximise those opportunities!
Spread Pantone Colour of the Year to accessories
An excellent way to incorporate Pantone’s new colour is via items elsewhere in the business. For example, you may wish to use the colour for bath robes, towels or slippers. This will mean that the colour can be worn by clients without being too intrusive elsewhere. This could also extend to items such as tech used around the business too, as Pantone outlines that “Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice-versa.” For example, this could be covers for client-facing tablets, or hand sanitiser machines.
As Pantone Colour of the Year 2022, Very Peri is set to be a popular and transformative colour. There are plenty of complimentary colour palettes to create flexibility and suit a particular mood. To best use Very Peri, make sure to head to the Pantone website for more ideas.