January is a time when many have New Year’s resolutions to work off those festive treats. Helping clients stick to those resolutions will ultimately help you boost your business beyond just January, which is why it is time to act now. Read on to boost client retention in the New Year…
With new lockdown restrictions changing on a daily basis, it may not be possible to remain open to help with clients’ New Year’s resolutions. Expanding to virtual classes is an excellent alternative to keep clients exercising and achieve fitness goals. Promoting your services on social media will attract clients, whilst hosting these classes on platforms such as Zoom will help during the current climate.
Set clients goals for their new year resolutions
Giving clients attainable goals will help achieve their New Year’s resolutions. That means your personal trainers can give them a long-term goal and shorter goals. For example, if a client wants to lose a stone in eight weeks, then perhaps set them smaller goals such as losing two pounds every week to give a sense of progression and achievement. These smaller wins will ultimately make them want to return.
Make sure to send out regular emails or SMS to remind clients of their New Year’s resolutions. Warm and friendly communication before, during and after their visit will ensure clients will keep you at the front of their mind. You could even provide short tips in your messages to help clients eat healthily at home or do some simple cardio exercises at home before their next visit to aid their fitness.
We have even more advice to help with client’s New Year resolutions specifically, here.
Set up a reward system
Rewarding clients for repeat visits will help them stay on top of their New Year’s resolutions. Loyalty points make for a great way to keep them coming back, especially if clients can build them up on every visit or when purchasing items. After all, rewards are a great motivator towards goals. Read our blog to see how you can set up an effective loyalty scheme now.
A membership will make clients want to return to take full advantage on a regular basis. Encouraging membership sign-ups will help clients stay beyond the start of the year, as will measuring their attrition rates using reporting. That way, when you see their attendance starting to drop-off, you can tailor marketing messages to them to encourage them back in.
Using Core by Premier Software®, you can keep in contact with clients, recording their targets for a personalised approach, communicate frequently and run regular reports to measure client retention. To find out more, book a free presentation today.