Premier Software
Skip to primary naivgation Skip to content
  • Products
    • Salonlite
    • Salon
    • Core
    • College
  • Get our newsletter
  • Login
  • Free Presentation

How to encourage client retention

You’ve brought in plenty of newbies with advertising, but what about client retention? That’s the challenging part – keeping them! Earning the trust of your clients is perhaps more important than piquing their interest, as it creates loyalty, repeat business and recommendation.

With that in mind, here are five simple tips to increase your client retention.

 

Pre-book appointments

It’s always worth asking your client when they’d like their next appointment, as they’re more likely to return. Phrases such as “we want to ensure you keep that beautiful style” really help convince your client to book their next appointment without sounding pushy.

 

Relate to your clients

If you’re able to relate to your clients on a personal level, chances are they’ll feel respected and stick around longer. This applies both in-person and through social media! Personalising a client’s experience, like keeping track of their preferred staff member or even how they take their tea, will ensure they feel remembered.

 

Implement a loyalty scheme

Simple but effective perks such as ‘half-price highlight Wednesdays’ can entice existing clients back. Even a loyalty points system or social media promotion to followers can incentivise people to return.

 

Ensure your staff are happy

Your salon staff are the people your clients are going to see. Should one of your stylists move to another salon, then his or her clients could follow suit. It’s therefore important to regularly check in on your staff to make sure they’re happy.

 

Feedback

Reaching out for feedback is useful for both you and your clients – letting them know they’re listened to and valued. Whether it’s in-person or through social media, you can use feedback to promote positive recommendations to influence other clients, or act on negative feedback to improve your services.

 

With just some of our handy tips, you’ll soon encourage client retention if you’re not already. For a helping hand, Salon by Premier Software has many of the above features, including keeping track of client preferences. For more information, visit us at: www.premiersalon.co.uk.

Share Blog:

Facebook Twitter Twitter

More blog stories

Seven Tips for Starting Your Own Successful Salon

Starting your own successful salon is super exciting but can also be daunting. Don’t worry – we’ve put together seven top tips to make sure …

Find out more

Salon employment contracts – everything you need to know

Taking on board new staff will mean they sign your ever important salon employment contracts. Each contract should clearly outline the expectations of your new …

Find out more

Trimming up on the new barber qualification

Everyone likes a good hairdresser; someone who can dazzle a client with their skills, make them chuckle or ease any concerns. For many men, their …

Find out more
View all blogs
  • Products
    • Salonlite
    • Salon
    • Core
    • College
  • Support
    • Software Support Centre
    • Online by Premier Software
    • Webinars
  • Case Studies
  • About Us
    • About Us
    • Partners
    • Social Wall
  • Careers
  • Contact Us
  • Login
  • FAQs
  • [email protected]
  • [email protected]
  • Privacy Policy
  • Cookie Policy
  • Terms
  • SalonLite Terms
  • Acceptable Use
  • Contact us

    Call:
    +44 (0)1543 466580
    Email:
    [email protected]
    Address:
    9 - 11 Heritage Park
    Hayes Way
    Cannock
    Staffordshire
    WS11 7LT
    Book a free presentation
  • 9 - 11 Heritage Park Hayes Way Cannock Staffordshire WS11 7LT
    Telephone: +44 (0)1543 466580
    © 2023 Premier Software. All Rights Reserved.

    • Webinars
    • Terms
    • SalonLite Terms
    • Acceptable Use
    • Cookie Policy
    • Privacy Policy

    Late opening - Monday 27th and Tuesday 28th March 2023

    On Tuesday 28th March, Premier Software Solutions Ltd will open later than usual. This is due to an internal company announcement.

    Business critical support will continue to be available between the hours of 8:30 a.m. to 9:00 a.m. and from 10:00 a.m. to 8:30 p.m. to those with an applicable Premier support contract via the details, below. We thank you for your understanding and apologise for any inconvenience this may cause.

    Email: [email protected] or phone: (UK) 0800 9882824 / (ROI) 1800 932074

    We use cookies to give you the best experience possible. Click 'Accept' to continue exploring or find out more in our cookie policy. Read More… Accept Reject