The festive period is often busy, but careful planning can maximise your spa’s success. Outside of treatments, your unique offerings will attract clients for Christmas and beyond, boosting your revenue. Do you know how to accomplish this, however? Read on for vital inspiration:
A lot of your festive spa’s success will be down to your staff availability.Rotas will often require tweaking during the Christmas period to ensure staff are on-hand as much as possible. That way, you will ensure the busier bookings can be catered to as much as possible from offerings of extended hours or overtime (after all, you don’t want to damage the work-life balance during Christmas).
With most clients booking appointments as close to Christmas as possible, the month before and after can sometimes turn your spa’s success cold. Through offering special November promotions, such as 10% off treatments during the last two weeks of November, you will attract those looking for a good deal, plugging those quieter months with business.
Since Black Friday made its way to the UK, many retail outlets and service providers have capitalised on the event by creating exclusive deals. Through creating unique spa offers which can only be booked on the Black Friday weekend, you create a sense of urgency for that special Christmas treat.
Take a deposit
One of the most damaging pitfalls to your spa’s success are no-shows, which become more prominent as Christmas approaches. Taking deposits are an excellent way to ensure clients will adhere to their chosen booking. Cancellations will undoubtedly still occur, but with a deposit in place, you will be able to bolster any loss of revenue and remind clients of their appointment.
New year marketing
While it’s important to market your services in the run up to Christmas, planning your new year marketing now will ensure your spa’s success during a quieter period. This also keeps your spa front of mind for those who received gift cards, reminding them to visit for a new year treatment.
Core by Premier Software® not only helps you to manage your staff rotas, but enables promotions of your products, takes deposits and can send SMS to either market to clients or remind them of bookings. For more information or to book a presentation, call +44 (0)1543 466580 or fill in our free consultation form at: https://www.premiersoftware.uk/book-a-consultation/