As you eagerly plan to reopen, make sure to factor in how you will increase client spend, post-lockdown! You will no doubt be asking how to encourage clients back in and what will appeal to them most. Do not worry – help is on hand as we look at five sure-fire ways to boost your client spend.
1: Come for the offers, stay for the social
With so many keen for a massage, exercise, or dip in the pool, it will only take a quick email, SMS or social media message to attract clients back. However, to keep them returning and therefore boost client spend post-lockdown, you will need to promote the personal and social side of the visit alongside any offers. After all, clinching a returning visit depends a lot on building relationships.
2: Rebook to replicate revenue in record time
An excellent way to make sure clients spend post-lockdown is by pre-paying for their next booking. Once you have attracted clients onsite, and before they leave, gently prompt them for their next visit so you can book this in. Should you ask your client to pre-pay, you will not only receive payment upfront for their appointment but will also reduce the chance of a no-show as shown in our video!
3: Create and sell courses
A course of treatments makes for an attractive pre-payment alternative to boost client spend post-lockdown. This is where a client can buy a series of appointments (either of the same or multiple types) in advance and at a discount. Watch how to set-up and sell courses in Salon by Premier Software® and Core by Premier Software® with our videos for more.
4: Memberships to client spend, post-lockdown
If you have a spa or leisure club, a great way to get clients spending is with a membership. Not only does this pull in regular client visits, but also guarantees regular payments for as long as they maintain their membership. Do not worry, this is easy to set-up using Core and means you can keep clients spending before they even visit next.
5: Set-up an exclusive loyalty scheme
Loyalty schemes reward those who come back again and again, so why not make use of one to boost client spend post-lockdown? Simply set how many loyalty points are received from each booking, as well as how many can be used to redeem a free treatment or product, and away you go! An effective loyalty scheme can really build client retention – after all, who doesn’t like a freebie as a reward?
6: Upselling retail
Retailing your unique, professional products is a great way to increase client spend post-lockdown. Clients will be desperate to restock their favourite shampoo or moisturiser, so make sure to upsell these where possible. Either add the product to their client tab or allocate it to the appropriate treatment to receive prompts from your system at departure, as shown in our video for Salon. If you want more tips on how to maximise retail sales, read our recent post here.
7: Promote your reviews with salonspy
Prospective salon clients are swayed heavily by client reviews, so make sure to share feedback on your social. Using review platform salonspy, you can send clients an SMS following their appointment, with a link to leave a review. Their rating can then be displayed on your website, highlighting how good you are at what you do! For more on salonspy, check out our video introduction here.
Depending on your business type, let Salon or Core take the weight off your shoulder during this busy period. Whether you want streamlined scheduling, future payment options or even discounts to incentivise, Premier Software’s systems can help take care of business for you.