Enabling online payments will provide your clients with an easy additional way to make purchases. This will increase transactions for your services, facilities, and gift cards, but only if you ensure the payment process is as simple as possible. To make this a reality, we have outline five common pitfalls and how to avoid these.
1: Reassure clients’ data is safe
Clients may not wish to make an online payment if they feel your website is unsecure. The best way to reassure them is to display how your website meets security standards, such as those in our blog on business security. For example, a Secure Sockets Layer (SSL) certificate will encrypt sensitive information, whilst being PCI compliant will reassure clients that transactions can be made safely.
2: Make payments clear and secure
It should be easy for clients to add items and make payment, but this also needs to be secure. To make this a simple process, a 2-way security procedure could be used to authenticate the purchase. That way, clients will receive a code to their contact details to confirm who they are, giving them peace of mind and increasing the likelihood of finalising their transaction.
3: Avoid redirects
Integrating a payment gateway into your website will remove the need to redirect clients to make an online payment. This gateway should accept any major payment methods, including VISA, MasterCard, American Express and anything else you deem necessary. Just as importantly, the gateway should feel like part of your site and be quick and easy to access.
4: Requesting too many details
Too many unnecessary payment fields will deter clients from making an online payment. The client journey should be as easy as can be, which is why it is vital to include as few steps as possible. Ask for just the essential card details, such as the card number, expiration date and CVV/CVC, and you will make it simple for clients to make a payment.
5: Support availability
Online payments can be processed 24/7, meaning that should clients need additional support, this should also be regularly available. While clients may use you as a first point of contact, it is important your payment provider can help you support your client where necessary. Some providers, such as Monek, may also offer clients access to a portal to view their transaction history and summaries.
Premier’s Payment Solutions make following the above guidelines easier than ever before. See how Premier’s Payment Solutions can help you take payment at reception, online or over the phone.
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