In this digital age the internet has become the go-to place for information gathering, shopping for our favourite goods and keeping in-touch with friends. So how can we put the internet to great use when it comes to finding potential guests and clients?
Let me introduce to you Twitter.
Some might say that this social media channel is more for pleasure than business, but that is where they are wrong. Twitter is a great communication tool to update your audience on business news, updates, product releases, special offers and it is also the perfect way to interact with your clients or to introduce yourself to potential guests. If you’re not already on Twitter, then sign up now!
You’re comfortable with tweeting photos and shouting about your business, whether it’s a recent refurbishment or a seasonal offer, but what next? Your clients are already following you and your engagement is through the roof, so how do you expand your audience even further to entice new clients to your business?
Treat your Twitter account like a mini ‘Google’. In the search box type in key words that could be relevant to your business, this could be your location along with the type of business you are (“hotel”, “restaurant”, “spa”). Observe the tweets of users who have included these keywords and pay attention to those who need help or are looking for recommendations. Perhaps someone is visiting your city for the first time and is looking for a hotel to stay in. This is an excellent opportunity if you have accommodation within your business to introduce yourself to the Twitter user, you could also make them aware of any introductory offers to entice them into using your facilities.
For an individual who has arrived in your area, you could tweet the following:
- Enjoy [LOCATION]! If you’re up for a post [ACTIVITY] drink with your friends, let us know. [URL]
- If you need any assistance during your stay here in [LOCATION], please get in touch. [URL]
- Welcome to [LOCATION], we hope you enjoy your stay. Feel free to pop in to see us anytime! [URL]
Exceed in customer service and ensure you are interacting with these Twitter users who need your help. This can lead to a potential new follower, and ultimately a new customer to your business.