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Coronavirus: Four final ways to reopen your business effectively (Part 3)

Now is the time to plan to reopen your business in the post-coronavirus climate. Previously, we looked at four aspects you could implement to build client confidence and successfully reopen your doors. Spark inspiration with the final part of our series, where we look at four more vital aspects to consider!

Reduce touch points

An easy way to build client confidence is by reducing any touch points when you reopen. Automatic doors are an instant way to reassure clients as soon as they enter the premises, although propping open the door is also an effective alternative. Meanwhile, membership cards or wristbands will help clients gain fast-track access to facilities without the need to touch any surface.

Send surveys

Prior to reopening, email a survey to find out what your clients really want. Based on their feedback, you can find out what services will be most popular and prepare more time, stock or space for them. Implementing clients’ expectations will make sure they feel most comfortable when you reopen.

Rethink your packages

Your packages may need another look following the emergence of mindfulness and wellbeing’s popularity. As such, make sure you tailor packages that not only focus on physical treatments such as waxing or nail touch-ups, but also meditation, breath consciousness and aromatherapy. You can then make more expensive-to-run packages inactive to focus more on what clients want, post-lockdown.

Update your décor

With hygiene becoming even more vital when reopening, you may need to reconsider your décor. Materials such as carpets and plush cushions will be much tougher to deep clean on the regular, whereas leather is much easier for example. Some materials, such as wood or glass, may retain the virus for up to five days, but copper can only do so for up to four hours. Think about what will be best for your business and to still make clients feel comfortable during their visit.

Premier Software’s systems can email survey links, update treatments and packages, as well as help avoid unnecessary touch points using membership card access. For further information or to book a free webinar or presentation, call: +44 (0)1543 466580 or visit www.premiersoftware.uk/book-a-consultation

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