What Christmas retail ideas do you have, this year? Christmas is a time of gift-giving, planning for parties and spending, so your clients will be eager to find the perfect gift for loved ones. To help you maximise your retail, we highlight several idea you can unwrap ahead of the festive season.
Christmas retail ideas online
Your first Christmas retail idea should be to retail your items online! By showcasing your stock online, you give clients the ability to purchase 24/7. Whilst you may want to keep several items for purchase exclusively at the salon, you can retail plenty of your own products such as for skin care, hair and more. This helps plug the revenue gap from clients unable to visit during this busy time of year. Simply make sure they are easy to find and purchase on your website with our tips to easily optimise your website for Christmas.
Provide gift vouchers for Christmas
Gift vouchers (or gift cards), are the perfect seasonal item to retail, as they can be gifted to family and friends. Alongside your products, it’s also important to sell gift vouchers online for Christmas. They’re not only instantly giftable, but help bring in new clients during the quieter parts of the coming year. The benefit of online vouchers is that they can be instantly redeemed too, making them an attractive prospect for both the gifter and the gifted!
Christmas retail ideas for your windows
No matter your online presence, clients could still walk in whilst passing by. With that in mind, why not seal the deal with an attractive, festive window display? With your retail, you could create stunning displays of products that will draw in those looking for a gift. For example, you could display products in a tiered, Christmas-tree like display, with darker products lower down and lighter coloured products higher up. Make sure your best-sellers are in direct eyeline, whether that’s in your window or within the building. With the right window display, you’ll be attracting gift-givers in no time!
Stocking fillers at reception
Naturally, you’ll also want to stock products in the salon or spa as they could be sold following these secrets for the perfect consultation. Not only that, but Christmas retail ideas for your reception area can go a long way. Small but attractive displays, such as little Christmas dioramas, bring attention to those items. This is the perfect place for smaller beauty products, such as those for the skin or nails, as well as the number #1 festive bestseller, gift vouchers.
Gift vouchers are the perfect size for your reception area. With a clear and neat display, such as in a sleigh hanging on a little tree, clients’ attention will be drawn instantly to them before making payment for any other items. You can also increase your gift voucher sales with these easy steps, making them an easy and beneficial way to boost revenue over the festive season.
Salon by Premier Software® can help set up retail items, pricing structures for them, gift vouchers, promotions and plenty more. To find out how Salon can help your business, click the button below.