Premier Software
Skip to primary naivgation Skip to content
  • Products
    • Salonlite
    • Salon
    • Core
    • College
  • Get our newsletter
  • Login
  • Free Presentation

Attention to Retail

When running a business it is vital to stay focused on all possible revenue streams. Traditionally, salons have a poor track record in selling products but retail sales should be a part of your overall strategy, not an impulse purchase that is left to the client.

Premier Software’s Appointment Booking and Marketing Software allows you to quickly and easily record a client’s service history, as well as the products they have purchased. It should be part of your staff training to ensure these details are checked before the client arrives, and again at point of sale, enabling your team to talk about previous purchases and recommend new products.

Some of you may provide your clients with samples or testers. If these are also added to the client’s record card, it makes it much easier for your staff to engage the customer in conversation about how they get on, and then turn this into an additional sale.

If a product is out of stock, your system should be able to add the item against a client’s card, so that when stock is replenished it will automatically remind your reception team to contact the client. This could either be by SMS, personalised phone call or an email generated through Premier’s Automated Marketing.

Cross-selling should not be limited to retail. When you introduce a new service or treatment, your system should be able to target specific groups of clients, offering the service at a discount. It’s surprising how effective this can be.

If you would like to learn more about how Premier Software can help to increase your retail sales, contact our Premier representatives today via email at [email protected] or by telephone on 01543 466 580.

Share Blog:

Facebook Twitter Twitter

More blog stories

Five social media ideas for your salon that are easy to implement

It’s no secret that social media is a fun way to connect with clients and promote your salon. But how? Here are five easy to implement social media ideas!

Find out more

Why Virtual Events Are Mind-Blowingly Important for the Future

A virtual event is an event you host online for either your clients or colleagues. Simple, right? But have you thought about how valuable they …

Find out more

Why SMS is Important to Keep Clients Coming Back

Did you know that over 60% of SMS, or text messages, are read within five minutes of receiving them? That means SMS is more important …

Find out more
View all blogs
  • Products
    • Salonlite
    • Salon
    • Core
    • College
  • Support
    • Software Support Centre
    • Online by Premier Software
    • Webinars
  • Case Studies
  • About Us
    • About Us
    • Partners
    • Social Wall
  • Careers
  • Contact Us
  • Login
  • FAQs
  • [email protected]
  • [email protected]
  • Privacy Policy
  • Cookie Policy
  • Terms
  • SalonLite Terms
  • Acceptable Use
  • Contact us

    Call:
    +44 (0)1543 466580
    Email:
    [email protected]
    Address:
    9 - 11 Heritage Park
    Hayes Way
    Cannock
    Staffordshire
    WS11 7LT
    Book a free presentation
  • 9 - 11 Heritage Park Hayes Way Cannock Staffordshire WS11 7LT
    Telephone: +44 (0)1543 466580
    © 2023 Premier Software. All Rights Reserved.

    • Webinars
    • Terms
    • SalonLite Terms
    • Acceptable Use
    • Cookie Policy
    • Privacy Policy

    Late opening - Monday 27th and Tuesday 28th March 2023

    On Tuesday 28th March, Premier Software Solutions Ltd will open later than usual. This is due to an internal company announcement.

    Business critical support will continue to be available between the hours of 8:30 a.m. to 9:00 a.m. and from 10:00 a.m. to 8:30 p.m. to those with an applicable Premier support contract via the details, below. We thank you for your understanding and apologise for any inconvenience this may cause.

    Email: [email protected] or phone: (UK) 0800 9882824 / (ROI) 1800 932074

    We use cookies to give you the best experience possible. Click 'Accept' to continue exploring or find out more in our cookie policy. Read More… Accept Reject